Stakeholder Engagement and Communications [podcast]

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others” – Anthony Robbins

So many projects and programmes snatch defeat from the jaws of victory by failing to communicate effectively or misjudging the mood of the stakeholder base.

In this podcast Rod Sowden talks about the approach to Stakeholder Management defined  in Managing Successful Programmes and gives an overview of the key areas to focus on and how the stakeholder management can be deployed effectively.